Auto Insurance
How auto insurance works.
- Third-party liability
- Accident benefits
- Collision coverage
- Comprehensive coverage
Launching soonAuto · Home · Life
Simple, digital-first coverage for your car, your home and the people you love. Clear prices, plain language and real people when you need them.
Quotes open soon. Start now to join the waitlist.
Coverage
Pick the protection you need today and add more as life changes.
How auto insurance works.
Home insurance, explained.
Term vs. permanent, explained.
Bundling, explained.
Why us
A few simple questions, no long forms and no pushy calls.
Policies, documents and payments in one app on your phone.
Talk to a real person whenever you want one.
Combine auto, home and life for simpler bills and better value.
Answer a few quick questions about what you want to protect.
See clear coverage choices side by side, with no jargon.
Choose your plan and get your documents straight away.

Meet Comfy
Comfy is our resident couch and the heart of our brand. Comfort is the whole point: insurance that is easy to understand, easy to manage and there when you need it.
FAQ
We are preparing to launch and will open as soon as all required licences and approvals are in place. Join the waitlist and we will email you the moment quotes open.
Not yet. You can start a quote to tell us what you need, and we will contact you when we are ready to provide real quotes.
Auto, home (including condo and tenant) and life insurance, with the option to bundle them together.
We are building Comfort Insurance for customers across North America, in Canada and the United States. Join the waitlist with your ZIP or postal code and we will tell you when coverage is available in your area.
We only ask for your email, first name and postal code to join the waitlist. We never ask for ID numbers, banking details or policy numbers through this website.
Our goal is simple: start a claim online or by phone, track it in the app and have a real person guide you through each step.
Journal
Combining policies can mean simpler bills and a multi-policy discount. Here is what bundling actually means, and the questions to ask before you do it.
Two main types of life insurance, two very different jobs. Here is how term and permanent coverage work, and how people usually choose between them.
Dwelling, contents, liability and living expenses: a plain-language tour of the four building blocks of a home insurance policy, and the gaps to watch for.
Be first in line when we open. Leave your email and we will let you know the moment quotes are available.